Hello, I'm

Daniil Grachev

Lead Data Analyst &
Senior Analytics Engineer

10 years of experience driving business value through department-level analytics, data engineering, and reporting.


class LeadAnalyst:
    def __init__(self):
        self.foundation = "Strong in Data Analytics & AI"
        self.tools = ["dbt", "BigQuery", "Python"]

    def lead_strategy(self, data):
        insights = self.analyze(data)
        return self.maximize_impact(insights)
                    

About Me

I am a seasoned Lead Data Analyst with a Strong Foundation in Data Analytics and AI. With over 10 years of experience, I focus on building products that deliver measurable user value and business impact.

My expertise covers the entire data value chain — from setting up end-to-end tracking (Mixpanel, Segment) and architecting data warehouses (BigQuery, dbt) to implementing advanced forecasting models and BI reporting systems.

10+

Years Experience

End-to-End

Analytics Setup

Growth

Driven Focus

Technical Skills

Data & Engineering

SQL dbt BigQuery PostgreSQL Python (Pandas) Airflow GCS Google Tag Manager

Visualization & BI

Tableau Looker Metabase Preset Superset

Analytics & Product

AB Testing Funnel Analysis Cohort Retention LTV Modelling Mixpanel Segment

Languages & Education

English (Fluent) Danish (Beginner) Comp. Linguistics (M.Sc.)

Experience

Nov 2022 - Present

Business & Digital Analytics Consultant

Self-Employed / Various Clients

Consulting for multiple companies on Product, Data, and Growth. Implemented end-to-end analytics for an EdTech startup (Relocate) increasing onboarding conversion by 30%. Formed the analysis team for Tango (500M MAU live streaming app).

Jul 2021 - Nov 2022

Staff Product Analyst - Advertising

VK

Led analytics for the largest streaming platform in EMEA (<50M MAU). Implemented lead layer analytics to track advertising effectiveness, decreasing client churn by 20%.

Feb 2020 - Jun 2021

Marketing Analyst Team Lead

Yango (Yandex Mediaservices)

Focused on subscription services (>30M users). Boosted promocode ROI by 30% via structured tracking. Increased CPA network conversions by 300% through fraud prevention mechanics.

Sep 2015 - Apr 2020

Senior Data Analyst

OMD

Developed analytical B2B SaaS products for the world's largest media network, doubling department revenue in 6 months. Built a Flu-prediction product for Pharma companies.

Key Projects

EdTech Onboarding Optimization

Implemented end-to-end analytics using Mixpanel and Segment for a global EdTech startup. Resulted in a 30% increase in early-stage user conversion.

Mixpanel Segment Growth

Tango Analytics Core

Formed the business analysis team from scratch for Tango (500M MAU). Created the core analytics structure and set up BI monitoring, increasing average Paid users by 12%.

BI Architecture Team Building Strategy

Flu-Prediction Product

Built a predictive analytics product for Pharma companies at OMD. Successfully implemented across Russia to forecast demand and trend analysis.

Predictive Analytics Pharma SaaS

Get In Touch

Open to consulting opportunities and data leadership roles.